Data Quality Defined

Data quality may sound simple — it’s either right or it’s wrong, right? The fact of the matter is, data (and especially big data) can have a variety of quality issues that extend beyond true or false. When it comes to assessing data quality, there are seven dimensions to consider.

The 7 Dimensions of Data Quality

What are email marketing KPIs?

Email marketing KPIs, or key performance indicators, are metrics used by marketing teams to track the effectiveness of an email campaign. Email marketing is one of the most popular marketing channels, primarily used for its ability to drive high levels of traffic and conversion. …

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